WisdomTree is trying to launch a spot bitcoin exchange-traded fund, even as its peers have failed.

The firm filed with the U.S. Securities and Exchange Commission last week, making it its second application for a bitcoin ETF after an initial rejection two years ago.

However, WisdomTree’s Jeremy Schwartz believes that this time could be different.

“We were able to successfully launch the products in Europe,” said the company’s global chief investment officer CNBC’s “ETF Edge” this week. “The European regulators were more friendly and could get along with the mechanisms, the administrators [and] how markets work.”

The SEC rejected WisdomTree’s previous filings in 2021 and 2022, saying they were shortened to protect investors and the public interest.

Schwartz hopes the changes made in the company’s updated filing will satisfy regulators.

“Some of the new filings have these data sharing agreements, tracking sharing, new ways to do it,” he said. “Now the question is: Will it address the SEC’s concerns about market manipulation? But that’s one of the things I think we’re all trying to address.”

WisdomTree’s latest foray into the market comes amid heightened appetite bitcoin. By the end of Friday, prices were up nearly 84% this year.

“It’s hard for me to comment too much on all the details when you’re in this [filing] period,” Schwartz said when asked by “ETF Edge” host Bob Pisani why he thinks the SEC will approve spot bitcoin ETFs this time around. “But I think the key is, will exchanges share data… and [will the SEC] be more comfortable than before? I think data sharing agreements are key to that.”

Interest seems to be rising.

According to an SEC report this week, Fidelity Investments is also looking to launch a spot bitcoin ETF despite previous setbacks. It joins WisdomTree, BlackRock, VanEck and Invesco.

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