Social media giant TikTok has announced the launch of a feature aimed at dethroning Twitter (recently renamed X) as a text-based social media platform.

Just 20 days after Mark Zuckerberg’s Meta launched Threads for rival X, TikTok joined the race by allowing TikTokers to create and post text-based content. New Properties aims to provide a platform for users to show their creativity in comments and captions.

When creating a new post on TikTok, users can choose between a photo, video and text. Unlike Threads and X, TikTok allows for more customization of text posts, allowing TikTokers to include features like location and music.

According to TikTok, other features “to make your text content stand out” are stickers, tags and hashtags, background colors and draft saving.

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As TikTok tries to differentiate itself from its competitors, Threads has been accused of blatantly copying the interface Twitter has used for more than a decade. However, the similarity between Threads and X is no longer limited to the visual side.

Threads recently implemented limits to block crypto and spam bots.

“Spam attacks have increased, so we will need to tighten things like rate limits, which will mean more unintentional throttling of active people (false positives). If you get caught [in] these protections will let us know,” Instagram chief Adam Mosseri explained.

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