Harvard Psychologist on Twitter’s Decline and the ‘Common Enemy Effect’

The so-called “cage match” between billionaires Elon Musk and Mark Zuckerberg may or may not ever happen. But the two tech moguls are already waging a battle for social media users. Zuckerberg’s early success lured disgruntled Twitter users to his new competitor Threads, which launched earlier this month and quickly gathered 100 million users within […]