Starbucks
Non-fungible tokens, or NFTs, are created on Polygon’s proof-of-stake blockchain. This was announced by Starbucks on Monday that its US members will be able to earn and buy digital collectibles in the form of non-fungible tokens, or NFTs. Each “Starbucks Odyssey” collectible digital stamp will have its ownership verified on the blockchain and will have a point value based on its rarity. Members’ points will increase as they collect more stamps, giving them access to exclusive activities.
claims Starbucks incentives range from a virtual espresso martini workshop to access to invitations to special events at Starbucks Reserve Roasteries and even a field trip to the Starbucks Hacienda Alsacia coffee plantation in Costa Rica. In addition, NFTs can be earned by playing interactive coffee-themed games or completing interesting tasks in Starbucks Odyssey, which will be available later this year. Users can also buy NFTs on the built-in market without having to connect their wallets or use any cryptocurrencies.
All stamps will feature classic Starbucks artwork created in collaboration with Starbucks partners and outside artists. In addition, part of the proceeds from the sale of limited stamps will be donated to the causes of the designers. The NFTs themselves are produced on the Polygon proof-of-stake blockchain. In response to the news, Starbucks vice president and chief marketing officer Brady Brewer said:
“We are uniquely entering the Web3 space while expanding our members’ relationship with Starbucks; our goal is to create a place where our digital community can come together over coffee, engage in immersive experiences, and celebrate the legacy and future of Starbucks.”
Featured image: Megapixl @Romaset