In his latest Snapshot profile, Brandon Doyle talks to Greg Sax, Director of Growth at the Real Estate Standards Organization.

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Inman contributor Brandon Doyle set out to interview 100 real estate professionals. Here is a Snapshot those conversations.

Real estate is an industry that thrives on innovation, and the technology that powers it is constantly evolving. I was recently lucky enough to speak with Greg Sax, Director of Growth at the Real Estate Standards Organization (RESO). Sax’s insights on RESO’s mission and the future of real estate technology are too priceless not to share.

RESO mission

Sax began our interview by shedding light on RESO’s core mission: “RESO is focused on making the real estate industry more efficient, effective and profitable through the implementation of data standards.” This commitment to simplifying and standardizing real estate data sets RESO apart and, according to Sax, is a critical component the future of the industry.

With infectious enthusiasm, Sax shared, “RESO is not just about developing standards, it’s about revolutionizing how we operate in real estate.” As a real estate professional always striving to optimize, I found resonance in his vision; after all, facilitating a smoother process should be at the heart of our industry, and RESO is a significant catalyst for that.

“The future of real estate lies in data”

During our conversation, Sax emphasized the importance of data availability and interoperability. “The future of real estate is in data,” he asserted, indicating how critical access to data is for agents trying to offer clients unparalleled service. “In order for agents to make informed decisions, they need to seamlessly access data from multiple sources and be able to interpret it.”

Sax went on to discuss the impact of new technologies such as artificial intelligence and machine learning on real estate. “Standardized data paves the way for AI and machine learning to analyze market trends, predict client behavior and even automate aspects of the buying and selling process,” he said. These findings align with my belief that these technologies are quickly becoming indispensable in our industry.

A vision of the future of real estate

What impressed me the most during our conversation was Sax’s vision for the future. “Imagine a world where real estate data from any source can be effortlessly integrated and understood, where technology enables decision-making and where real estate transactions are as easy as clicking a button,” he painted.

Sax’s passion for RESO’s mission and the transformative potential of real estate data standardization was truly inspiring. This goes beyond mere technological innovation; it’s about making real estate more affordable, efficient and adaptable. It’s about creating an environment where real estate agents can focus on what they do best – providing excellent service to their clients.

Sax closed our discussion with a shout out to all real estate professionals. “We encourage everyone in the industry to embrace the RESO standards, drive innovation and drive the future of real estate.”

As an agent and tech enthusiast, I couldn’t agree more. Adopting RESO standards is not just about keeping up with industry trends; it’s about shaping the future of real estate. And I’m excited to see where this journey takes us.

Inman News readers, let’s answer Sax’s challenge. Let’s embrace the future, embrace technology and redefine boundaries in the world of real estate. After all, the future of this industry is in our hands, and as Sax rightly said, “We’re just getting started.”

Brandon Doyle is a Realtor at the company Doyle Real Estate Team — RE/MAX Results in Minneapolis and co-author Mindset, Methods and Metrics – Winning as a Modern Realtor. You can follow him Twitter.

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