Footwear and apparel giant Nike has hinted that it may soon launch a non-fungible token (NFT) collection in Epic Games’ wildly popular online game Fortnite.

The move would represent a potentially huge opportunity for mainstream player adoption of Web3, given that Fortnite has over 242.9 million active players in the last 30 days, according to Active Player.

In a June 16 announcement on Nike’s social media, the firm said that the “ultimate Sneakerhunt” is starting on June 20.

In the short accompanying video, the Fortnite and Nike Air Max logos are shown front and center against a background of floating clouds in the sky.

The video then transitions to reveal the name of the sneaker hunt, “Airphoria,” and ends with a preview of Nike’s Web3 logo, the .Swoosh, along with Epic Games’ Unreal Engine logo.

Details are sparse at this stage; however, members of the NFT community speculated that Nike may have created an NFT-related game using Fornite Creative 2.0, which allows users to create their virtual island game maps using Fortnite assets.

“I remember Fortnite recently launched Fortnite Creative 2.0 which has a strong custom map mode similar to game creation on ROBLOX. I think Nike may have used this mod to make the game. Two years ago, Nike also created a game on ROBLOX, but it was not combined with NFT[s] that time,” he remarked one Twitter user.

While it’s not confirmed that NFTs will be part of Airphoria, .Swoosh’s involvement would suggest it’s on the cards, while Epic Games also holds friendly attitude towards NFT games.

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Nike’s NFT unit was increases its efforts to get into the traditional gaming space lately.

On June 1, .Swoosh announced that its NFTs would be integrated into the games developed by EA Sports, the company behind, among other things, the highly successful Fifa football game franchise. However, it has not been confirmed which EA Sports games will eventually have Nike NFTs in them.

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