VANCOUVER, British Columbia–NFT Technologies Inc. (NEO:NFT)(FRA:8LO)(OTC:NFTFF) (the “Company” or “NFT Tech”), a leading technology company advancing decentralized ownership, NFTs and meta-versions for public markets, today announced its partnership with Sony’s Hawk-Eye Innovations to connect live sports data with the huge potential of the sports NFT market.

Sony Hawk-Eye Innovations offers best-in-class officiating, broadcast and digital solutions to the sports world. NFT Technologies Inc. (NEO:NFT)(FRA:8LO)(OTC:NFTFF)who pioneered the connection between live sports data and sports NFTs through their Cannes Lion-winning work at the Australian Open AO Artball is excited to be working with Hawk-Eye on what some are calling the future of sports.

Sony is the largest technology and media company in Japan, with revenues of over US$80 billion, with gaming and network services accounting for US$24 billion. Through its subsidiary Hawk-Eye Innovations, Sony Sports is exploring blockchain technology and its ability to connect fans to each other and their favorite teams in unprecedented ways.

“Sports leagues around the world are constantly looking for ways to increase viewership and connect more deeply with fans,” said Adam De Cata, NFT Technologies Inc. (NEO:NFT)(FRA:8LO)(OTC:NFTFF) CHIEF EXECUTIVE OFFICER. “Fantasy sports are extremely popular and act as a huge viewership boost, encouraging a middle segment of fans to stay active during the regular season. We are thrilled to be joined by Sony as we pioneer unique blockchain use cases for the sports and entertainment industry.”

Fantasy sports is a fast growing industry. Over sixty million people play annually – and experts expect the industry to be worth $50 billion a year by 2028. Hawk-Eye services are currently used in more than 20 sports, and in addition to ball sports, they are used in athletics, horse racing, and even motorsports. Ball tracking has begun to be used for strategic analysis and scouting, and multi-angle TV and video viewing of matches is also being considered, clearly showing that Hawk-Eye’s capabilities are growing.

“On NFT Technologies Inc. (NEO:NFT)(FRA:8LO)(OTC:NFTFF), our mission is to help the next billion users connect to the web3. We believe entertainment and sports will be the main avenue for this adoption and we couldn’t be more excited. This opportunity allows us to engage with a huge number of fans around the world and take advantage of this pivotal moment in NFT history. This is our opportunity to showcase the power of blockchain and engage the next billion users in the space.”

NFT Technologies Inc. (NEO:NFT)(FRA:8LO)(OTC:NFTFF) works to develop infrastructure, assets, real estate and IP in the metaverse, build and monetize P2E and M2E games, and bring insights and benefits to public markets. Bridging the gap between traditional capital markets and the Web3 space, NFT Tech incorporates decentralized ownership, NFTs and metaversion. Current projects include founding the GOAT Guild and Fuku.

About Hawk-Eye Innovations

Hawk-Eye Innovations forms a key part of Sony Sports’ business with a shared mission to provide best-in-class officiating, broadcast and digital solutions to the sports world. Through the Sony family, we open the door to much wider possibilities, help customers realize new opportunities and bring to life experiences they could only imagine before. We work closely with sister company Pulselive to create immersive digital experiences that give fans more control.

Cautionary Note Regarding Forward-Looking Information

This press release contains certain forward-looking statements within the meaning of applicable securities laws with respect to the Company. These forward-looking statements are generally identified by words such as “believe”, “project”, “expect”, “anticipate”, “estimate”, “intend”, “strategy”, “future”, “opportunity”, “plan”. ,” “may,” “should,” “will,” “would” and similar expressions. Forward-looking statements in this press release include statements regarding the completion of the agreement with Hawk-Eye Innovations, the closing date; the benefits realized from the transaction; expanding NFT development and product offerings; potential benefits and requirements for direct-to-consumer NFT projects; potential benefits, development and adoption of the website3 and related applications; continued employment of Run It Wild employees and the value of their experience; plans to accelerate growth; and continued public acceptance NFT. Although the Company believes that the expectations and assumptions on which these forward-looking statements and information are based are reasonable, undue reliance should not be placed on these forward-looking statements and information, as the Company can give no assurance that they will prove to be true.correct .Because forward-looking statements and information relate to future events and conditions, they inherently involve inherent risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release, including, without limitation, the risk factors described in the Prospectus. The reader is cautioned that the above list of factors is not exhaustive. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements and information contained in this press release are made as of the date hereof, and the Company undertakes no obligation to publicly update or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise. , unless required by applicable law.

No securities regulatory authority has endorsed or approved the contents of this press release. Neo Exchange has not reviewed or approved this press release for the adequacy or accuracy of its content.

This press release does not constitute an offer to sell or the solicitation of an offer to sell any securities in the United States. The Securities have not been and will not be registered under the US Securities Act of 1933 (the “US Securities Act”) or any state securities laws and may not be offered or sold in the United States or

U.S. persons (as defined in Regulation S under the U.S. Securities Act) unless they are registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available.

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