She is considered an influencer who uses TikTok, Instagram and YouTube to make financial education fun for a young audience.

Kyla Scanlon, 26, is a former options trader and founder of Bread, a company that produces videos and skits that have gone viral.

“I’ll pretend I am [Federal Reserve Chair] Jerome Powell [or] pretend it’s a different stock,” Scanlon told CNBC.ETF Edge” this week. “That really engages people because they’re like, ‘Oh, that’s funny. I can look at it and laugh… It really humanizes finance and brings people in a way they wouldn’t normally expect.”

Its content focuses on helping young people understand how various economic topics affect them.

“When we talk about the Federal Reserve, it’s often very abstract. For example, they’re raising interest rates, but what does that actually mean?” Scanlon said. “People want to know how things directly affect them.”

One of her viral videos is about the spread of “doomerism”. He defines it as a pessimistic view of life and the economy, focusing on everything that goes wrong.

“It’s a really tempting philosophy for people to subscribe to, because it sort of takes agency out of your life,” said Scanlon, who wants to give her audience a better understanding of Wall Street’s current issues, including the labor market, inflation and the recent bank crash.

As of the end of this week, Scanlon has nearly 166,000 followers on TikTok, more than 156,000 on Twitter and 28,000 subscribers on YouTube.

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