Anywhere’s Agent Engagement team will help owners and agents affiliated with Anywhere grow their businesses with personalized coaching and mentoring, the company said.

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The changes in Anywhere are not over.

Holding company based in New Jersey announced on Friday that its Agent Engagement team will be led by longtime Coldwell Banker Realty Managing Director Kate Rossi. Billed as a “first-of-its-kind initiative” for Anywhere, the team will strengthen current recruitment and retention initiatives for Anywhere-owned brokerage and franchise brands.

Kate Rossi | Coldwell Banker

“At its core, real estate is still a business driven by relationships and the ability to understand the unique needs of clients and colleagues,” Rossi said in a prepared statement. “The most successful agents, brokers and managers in the industry are those who hone their skills as a trusted advisor and ally to those they serve.”

“Our team is dedicated to helping our brokerage and franchise professionals hone these essential qualities to become more effective business partners and leaders,” she added.

The Agent Engagement initiative will offer specialized coaching and mentoring opportunities along with personalized sales strategies for field teams at Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Corcoran, ERA and Sotheby’s International Realty.

This initiative will help brokerage owners assess their current corporate structure, recruitment and retention strategies, and financial health. Meanwhile, agents can receive market-specific coaching to help them strengthen their business in new markets through acquiring new clients and deals, or breaking into a new market segment such as rentals or development.

Rossi is still working on building a list of leaders for the Agent Engagement team. However, after the official launch, broker-owners will be the point of contact for agents and managers looking to take advantage of coaching and mentoring opportunities.

Sue Yannaccone, president and CEO of Anywhere Brands and Anywhere Advisors, said Rossi is the perfect person to lead the initiative because of her nearly four decades of experience with Coldwell Banker Realty as an associate agent, metro president for the Connecticut, New York and Colorado markets and eventually as Executive Vice President for the Eastern Region.

“There are few people better able to represent and advocate for our field teams than Kate Rossi,” Yannaccone said in a written statement. “Not only has she proven herself as a leader in one of the largest regions in our owned brokerage portfolio, but she has also mentored countless of the most successful agents and managers in our network.”

Yannaccone particularly praised Rossi’s mastery of the “soft skills” that allowed Rossi to close 70 transactions in his first year in the business. When she moved to a management position at Coldwell Banker North Hills three years later, the office saw a 531 percent increase in agents during her tenure.

Rossi has since amassed numerous industry accolades, including being a member of the Swanepoel Power 200, RISMedia’s Real Estate Newsmakers, and HousingWire’s Women of Influence lists.

“It’s exciting to offer all of our great brands her wisdom and hands-on knowledge of what it takes to succeed in real estate,” said Yannaccone.

Rossi’s appointment is the latest in a series of high-profile announcements by Anywhere, which has spent much of the past year streamlining operations and remixing its leadership lineup to include a new generation of leaders such as Kamini Lane, Ginger Wilcox and Alex Vidal.

Coldwell Banker Realty’s newly minted CEO Kamini Lane made waves this past June establishment of seven new operational regions aimed at making better use of the network of the 117-year-old brokerage company.

Wilcox and Vidal are they are expected to take similar steps at Better Homes and Gardens Real Estate and ERA Real Estate, respectively, as the now retired CEO of Anywhere Expansion Brands Sherry Chris is transitioning to a consultant role at Anywhere.

Yannaccone and Anywhere Franchise Brands president and CEO Liz Gehringer said they expect the leaders to “keep an eye on innovation for the future” while driving agent and broker growth for their respective brands.

Email Marian McPherson

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