Achieving mainstream adoption of Web3 is a key goal for the blockchain community. We strongly believe in the revolutionary power of this technology, but how do we share its potential with the world? There is no one-size-fits-all solution, so blockchain proponents must tailor their sales pitches to different audiences to jump-start mass adoption from the ground up.

In just over a decade, cryptocurrency has grown from an obscure corner of the dark web to a significant interest of many investors and institutions around the world. However, compared to traditional financial systems, Web3 still remains an afterthought.

On the one hand, the lack of clear crypto regulations in countries such as the US remains a major obstacle. The legal gray area surrounding Web3 currently limits the volume of overall investment activity. While voters in the US can call their representatives and urge them to pass common sense cryptocurrency laws, what else can people around the world do to move the blockchain world forward?

A holistic approach to growth

In fact, there are many areas where Web3 supporters can make a difference. In particular, private individuals and businesses can join forces to raise awareness of what blockchain is really about. Education, development and onboarding are very powerful tools that can bring us all one step closer to a more vibrant and decentralized world.

To raise awareness, we need different strategies to reach different target groups. The growth of this burgeoning digital industry is not only about finding more users, but also about engaging more companies and professionals who can create useful applications. If builders of all kinds start working together more, the sky’s the limit for Web3.

Attracting developers: Offer fair rewards

Coders play a huge role in the path to mass blockchain adoption. Talented programmers lead to higher quality dApps that help bring Web3 to life. However, finding reliable Web3 developers is very competitive. While blockchain startups may not be able to pay the same wages as Web2 tech giants from day one, they can be creative in other ways, such as offering token allocations and performance incentives.

Grants and hackathons are also important. These events can be a great opportunity for promising young coders to showcase their talent and secure some funding. Make sure you provide meaningful prizes so that if a hackathon participant delivers a promising minimum viable product, they can use the resources needed to continue working on their idea. Overall, a modest investment in community builders can pay off in the path to Web3 growth.

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Empowering businesses: Help them think differently

While it can be fun to create branded NFTs as collectibles, this is only one of the many ways blockchain technology can add value to companies. NFT, DeFi and GameFi are just scratching the surface of Web3’s huge potential, and there is still a huge opportunity for companies of all sizes to get in on the blockchain revolution early. For example, potentially any businesses that process credit card payments can shrink their overhead costs thanks to the integration of the Web3 solution.

Industries such as real estate, logistics, and medicine could also be other use cases for decentralized technologies. Consumer brands can even use crypto rewards as the basis for next-generation customer loyalty schemes. But whether you’re a local entrepreneur or a multinational corporation, a successful transition to Web3 is not as easy as it seems.

Crypto veterans need to help support and educate new businesses with the experience and know-how needed to succeed in this exciting decentralized world. To keep overhead costs low, Web2 enterprises should explore efficient and audited solutions from third-party vendors rather than developing their own blockchain products from scratch.

User registration: Focus on user experience and security

The public also needs education and user-friendly solutions to widely adopt blockchain technology. This can mean harnessing the power of blockchain while making it invisible to end users. Furthermore, Web3 supporters must work together to flip the script on inaccurate stories about crypto and demonstrate its potential and security. Every day, people are motivated by economic value, but they may hesitate to try new products if they don’t have peace of mind and a seamless user experience.

One way to achieve this goal is to make the technology seamless for end users. Providing an intuitive user interface is a balancing act where developers can potentially provide the ability to create their own escrow wallet if needed. While securely storing 12 or 24 words may not seem that difficult, it can be a barrier to onboard non-encrypted natives who are used to setting a simple password that they can quickly reset at any time. A hybrid approach can help new users get started with a new dApp without having to write a long initial phrase, while giving them the opportunity to adapt later as they learn more about why self-care is valuable.

When it comes to security, there are several ways to dispel the misconception that cryptocurrency is not secure. Two-factor authentication can help stop hackers in their tracks even if they somehow manage to get into your wallet. Hardware solutions are also a useful way to minimize risk from bad actors. Educating yourself about Web3 risks is also essential, as fraudsters are always willing to exploit gaps in the knowledge of new users.

Web3 grows when we work together

With the right funding, expertise and user experience, the blockchain revolution can uplift people around the world in many different ways. This current moment is crucial because the bear market is a great time to build the foundation to connect the next billion users to crypto. Web3 believers must work together to provide key resources and overcome opposition from governments, banks and large corporations. By overcoming these obstacles, we can help jump-start mass adoption while preserving the original decentralized spirit of Web3.

Wolfgang Rückerl is the CEO of Istari Vision and Entity.global. His expertise is in Web3, DeFi and GameFi startups.

This article was published via the Cointelegraph Innovation Circle, a trusted organization of blockchain technology industry leaders and experts who are building the future through the power of connection, collaboration and thought leadership. The views expressed do not necessarily reflect those of Cointelegraph.

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