It was a betrayal that the whole world heard.

Earlier this year, when Bravo’s “Vanderpump Rules” star Tom Sandoval cheated on his longtime girlfriend Ariana Madix with their co-star and real life friend Raquel Leviss, it went from social media to front page news.

Summing up the cheating scandal, dubbed “Scandoval,” Madix stepped out days later on her way to film the highly anticipated “Vanderpump Rules” reunion in a yellow hoodie and matching tracksuit bottoms from the clothing brand. Guys lie.

Tori Robinson and Leah O’Malley, best friends and co-founders of Los Angeles’ Boys Lie, said the paparazzi photo caused an immediate spike in sales of the brand’s “1-800-BOYS-LIE” sweatshirt and sweatpants.

“It exploded in a way we’ve never seen before,” Robinson said.

Robinson and O’Malley started their business in 2018, but it wasn’t until they started making clothes with their simple “boys lie” tagline — and celebrities wearing them — that their brand took off.

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Recently, Tori Spelling wore a Boys Lie t-shirt on her first outing after news of her divorce from Dean McDermott broke after 17 years of marriage. The catchy logo has once again caused a stir.

“Our brand is a way to express your emotions without having to say anything,” said O’Malley.

Their marketing strategy includes giving away free clothes to celebrities and social media influencers. In return, Robinson and O’Malley hope that celebrities and influencers will post photos of themselves wearing the clothes on the feeds. This alone helps drive sales.

A business born on Instagram

Tori Robinson and Leah O’Malley, co-founders of Los Angeles’ Boys Lie.

Guys lie

What’s next for Boys Lie

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