The post from Mills emphasized the importance of user trust, noting that “while tokenized assets are intended to create enriched, immersive experiences, as an added protection for users, developers may not promote or exaggerate any potential earnings from gaming or trading.” This preserves the Google Play service Rules of gambling, real money games and contests. In effect, this means that apps that have not met the gambling eligibility requirements cannot advertise the purchase of an in-game item such as a “loot box” for a chance to win NFTs.