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Elon Musk recently explained why he made this decision rename Twitter to X and noted that this is more than just a name change. Instead, it presents his plans to create an “everything” app.

“Twitter acquired X Corp to ensure freedom of expression and also as an accelerator for X, the everything app. It’s not just renaming the company, it’s doing the same thing,” Musk explained in post Monday night.

“The name Twitter made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video. In the coming months, we’ll add end-to-end communications and the ability to manage your entire financial world. The name Twitter doesn’t make sense in this context, so we have to say goodbye to the bird.”

It is a move that business analysts considered risky, destroying years of branding behind Twitter’s blue bird. Twitter already does tried to keep advertisers as Musk’s changes to the site led some to fear that it would not a safe place to market brands.

Musk recently hired former NBCUniversal advertising executive Linda Yaccarino as CEO, which is seen as a move to help appease advertisers. IN message for employees On Monday, Yaccarino said of the name change: “Our usage is at an all-time high and we will continue to delight our entire community with new experiences in audio, video, messaging, payments, banking – creating a global marketplace for ideas, goods, services and opportunities.”

Disclosure: NBCUniversal is the parent company of CNBC.

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WATCH: Elon Musk kills Twitter name for super app ‘X’.

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