Twitter’s new rate limits seriously affect the indexing and display of tweets in Google search engine and limit the reach of information shared on the microblogging site.
According to web search engine SearchEngineLand, Google searches have dropped more than half of indexed URLs from Twitter in the past few days.
July 3 outlet he remarked the number of search engine saturation from Twitter results dropped by more than 60% to around 180 million tweets indexed by search companies.
July 4. The Verge shared a statement from a Google spokesperson, who said: “We are aware that our ability to crawl Twitter.com has been limited, affecting our ability to display tweets and pages from that site in search results.”
SEO consultant Glen Gabe posted a drop in search visibility from Twitter accounts. “It’s based on Google not being able to crawl those URLs (due to Twitter redirecting non-logged in users),” he explained.
As @rustybrick announced this AM, tweets are dropping from the SERPs based on the latest changes to the platform. Search visibility is declining and a random check of these ratings reveals that these tweets or Twitter accounts are no longer rated: https://t.co/18qCONZ4XV pic.twitter.com/ggH6QVTRUw
— Glenn Gabe (@glenngabe) July 3, 2023
Technologist Barry Schwartz also ran some tests that saw a similar drop in indexed tweets.
Google has lost over 50% of its indexed URLs from Twitter since Friday after Twitter blocked non-logged in users from seeing tweets (I know, it’s a web command and it’s not that accurate…) https://t.co/gVY8m41wcg pic.twitter.com/AoyfbBI0YU
— Barry Schwartz (@rustybrick) July 3, 2023
In testing by Cointelegraph, Google returned about 665 million results when searching for “site:twitter.com”, so the figure appears to be dynamic and dependent on Google crawlers.
On July 2, the executive chairman of Twitter Elon Musk controversially imposed temporary limits on the number of posts users will be allowed to read daily, citing “extreme levels of data scraping and system manipulation”.
The move was largely criticized by the crypto community, which relies heavily on Twitter to communicate and share information. Lower visibility of tweets on Google would also reduce the amount of cryptocurrency-related content coming from Twitter.
Decentralized Twitter rival Mastodon recently recorded a increase in activity with an increase in active users since the introduction of Twitter’s reading restrictions.
A Twitter competitor from Meta-owned Instagram called Threads is too launch ready this week.