Compass CEO Robert Reffkin said the brokerage’s new AI-based Performance Tracker tool will allow agents and team leaders to track gross commission income, sales volume and other data.

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Real estate company based in New York Compass has added a new agent productivity tool to its technology platform, according to an announcement Monday.

Simply named Performance Tracker, the tool allows agents and team leaders to seamlessly track closed gross commission income, closed sales volume, closed deals and average transaction price on an easy-to-use dashboard integrated with Compass CRM and Business Tracker.

In addition to tracking sales metrics Compass Branches can set annual individual and team sales targets. Once a goal is created, Performance Tracker uses enterprise-wide CRM and Business Tracker data to provide tactical guidance.

The tracker can recommend the number of contacts to connect with per day, help users adjust their goals based on past performance data, and send helpful reminders about buyer and seller sales conversion rates.

Agents and team leaders can edit goals by clicking the View Team Yearly Goals button at the top of the dashboard. At the bottom of the goal summary popup, there will be a second button that allows users to make edits.

Compass Head of Coaching Courtney Smith said the Tracker tool is paramount in helping Compass affiliates increase productivity with simple, data-driven insights.

“Performance Tracker helps agents visualize their path to success and provides clear benchmarks for achieving desired goals,” Compass head of coaching Courtney Smith said in a statement Monday. “Whether an agent is trying to achieve a specific commission or close a certain number of deals, Performance Tracker calculates the required actions and goals to achieve those goals.”

Performance Tracker is the latest in a series of key technical updates for Compasswhich in 2021 outlined its plan to create the ultimate all-in-one platform for its agents.

Over the past month, the New York-based brokerage launched third-party title and escrow integration in Southern California, and its luxury arm launched its first international referral program with Paris-based brokerage BARNES International.

Robert Reffkin

Both moves align with the brand’s goal of creating lifelong clients, which co-founder and CEO Robert Reffkin says is critical to Compass’ long-term performance and profitability.

“Ninety percent of buyers and sellers say they will work with the same agent again, but only 12 percent will,” Reffkin said in 2021. “Now I know you’re the best agents, so your number is probably higher than 12 percent.”

“But I also know how painful it is when you lose touch with even one of your clients and they end up with someone else,” he added. “What we give you will be a. repeat and referral gold mine” he said.

“Imagine that everyone who starts working with you stays with you forever.”

Email Marian McPherson



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