A sign announcing that everything is on sale at the Buy Buy Baby store in Brooklyn, New York, on February 6, 2023.

Stephanie Keith | Bloomberg | Getty Images

Auction process for Bath & Beyond bed and its assets have been expanded again as discussions continue with potential suitors, specifically its chain of Buy Buy Baby stores.

In court documents filed Thursday, Bed Bath & Beyond said it would delay the sale’s timeline by several days “to ensure a value-maximizing transaction is achieved.”

The delay comes as the company has been in talks with potential bidders for Buy Buy Baby, which has seen the most interest so far, before and during the bankruptcy proceedings. The Bed Bath & Beyond store chain of the same name is expected to be dissolved following the collapse.

At least two suitors have previously taken interest in baby gear retailer Buy Buy Baby’s assets, including Babylist, CNBC reported. reported. Interest is mainly focused on the chain’s intellectual property.

A sale of the retailer to the private equity firm behind children’s clothing brand Janie and Jack has also been discussed, The Wall Street Journal reported. reported this week.

Buy Buy Baby was considered the crown jewel of the asset, reportedly attracting interest in 2022 and months forward declaration of insolvency.

While there appears to be no interest in Bed Bath & Beyond and its stores, potential suitors may want its digital assets, CNBC previously reported.

The valuation of these assets remains unclear.

Bath & Beyond bed sought bankruptcy protection in April after months of failed reversal efforts and warnings that she could end up in court.

Stalking horse bids, the bottom bid for the auction, are now due June 11th at 5pm EST. The final bid deadline is now June 16 at noon EST. If necessary, the auction will take place on June 21.

The company said in court documents that it believes “these limited extensions are appropriate and necessary to allow these cases to proceed effectively, while not precluding an adequate evaluation of new indications of interest.”

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