Men talk on their mobile phones in front of an iPhone 14 advertisement in Kolkata on September 27, 2022.

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Apple is considering raising the price of its high-end iPhone Pros when new models come out this fall, according to Bloomberg.

Apple usually releases new iPhones in September. As of 2019, the company sells the high-end iPhone Pro, which starts at $999 in the US, and the larger-screen Max model for at least $1,099.

Now, Apple’s latest high-end models could reportedly get a price hike that would boost the company’s overall revenue by increasing the average selling price of a new iPhone.

Apple did not raise the prices of new iPhone models during the US the Covid pandemicalthough the company has dealt with parts shortages and said inflation is driving up its costs for some services such as shipping and parts.

Apple however they change prices often for its products around the world in response to currency fluctuations, including last year’s iPhone 14 devices.

Apple did not respond to a request for comment.

New iPhone models could have a USB-C charger instead of their own Lightning charger after new European regulations passed last year. The new Pro models could come with a titanium case and thinner bezels for supply chain analyst Ming-Chi Kuo.

The price hike could also help Apple capitalize on the latest trends in the smartphone industry. Smartphone shipments overall have been falling for a year, but consumers still have an appetite for the best and most expensive devices, analysts say.

“While the recovery in global smartphone demand is lagging behind expectations, the premium market (and by extension Apple) appears to be less affected,” Deutsche Bank analyst Sidney Ho wrote on Monday.

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